Hot Text: Chapter 7
Links and More Links…
I think I got the gist of Ch 7, “Cook Up Hot Links” in as much as it would pertain to my project. I found myself wishing, though, they’d show examples from the web, to make things easier. Sentences like “When you make a reference, qualify it with a clue to allow some people to skip it” may be intuitive to web designers, but I wasn’t sure what the author was talking about. Also, “Javascript rollovers let you save space by popping up a sentence describing the target of the link.” What? I’ve probably seen this done, but without an example, I couldn’t picture it. I also wasn’t sure about relevance ratings—How do we rate the relevance of the links? By how much we think they pertain to our topic?
What I did get was this:
The writing samples were great. If they were set near the text discussion, it may have made more sense. I was probably getting more of it than I thought. We’ll see…I’ll be going back over my project 1 copy, just to be sure!
I don’t find the “Audience Fit” sections helpful. They all seem to say, “If you want to have fun, you can do pretty much what you want, but good writing serves all audiences, across the board.” Am I right about this?
I think I got the gist of Ch 7, “Cook Up Hot Links” in as much as it would pertain to my project. I found myself wishing, though, they’d show examples from the web, to make things easier. Sentences like “When you make a reference, qualify it with a clue to allow some people to skip it” may be intuitive to web designers, but I wasn’t sure what the author was talking about. Also, “Javascript rollovers let you save space by popping up a sentence describing the target of the link.” What? I’ve probably seen this done, but without an example, I couldn’t picture it. I also wasn’t sure about relevance ratings—How do we rate the relevance of the links? By how much we think they pertain to our topic?
What I did get was this:
Link text should match the title of the target page, in as much as it can.
Put links at the end of the paragraph when possible, so they don’t interrupt the flow of the passage.
Links can double as highlighted key words.
Don’t point out the links; just use them in a sentence (they’ll point themselves out.
Give a lot of info, links—be generous!
Use links to establish credibility.
Signal location in the main menu (I think this means that all your site pages should be listed at left, and the one you’re on should be bold or in some way highlighted, but not sure. Needed an example.)
The writing samples were great. If they were set near the text discussion, it may have made more sense. I was probably getting more of it than I thought. We’ll see…I’ll be going back over my project 1 copy, just to be sure!
I don’t find the “Audience Fit” sections helpful. They all seem to say, “If you want to have fun, you can do pretty much what you want, but good writing serves all audiences, across the board.” Am I right about this?
posted by Carpe Diem at 8:21 PM
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